Alex Iwashyna via Flickr Following the theme of the last few days, today we expand on what we’ve learned about experiencing and withstanding discomfort to beat another weight-loss saboteur: cravings. We all know the drill of giving in to cravings. First, we feel that sharp, nagging urge to eat. Sometimes we don’t even fight it at all. Other times we may try to fight that craving but the craving is stronger. So the craving wins and we get up and eat, usually far too much. It doesn’t have to go like this however, and Beck encourages us that even though we may feel intense cravings in the first weeks of our weight loss plan, these cravings will soon diminish and not be so daunting – as long as we keep increasing our resistance muscle and not giving in to the cravings. Start by definitively deciding you are not going to give in to the craving. Don’t give yourself a choice to eat. This concept is expanded on when we get to the NO...